Thursday, June 15, 2006

MLS TV show?

From the Boston Globe yesterday:

Sponsors bet on soccer

And after the World Cup ends, Adidas has no plans to disappear: It wants to underwrite a series of TV shows designed to introduce the casual World Cup fan to Major League Soccer.

So, what do you think these shows should be about? The most important thing is getting across the passion, the top players, and the stadiums. Basically, all of the reasons we love MLS so much. Let's say there's eight half hour shows. Here's what I would do for each one:

1) History of the MLS Cup

This is a no brainer. Although if it's only a half hour show, it could be hard to do them justice. A half hour of tv minus commercials is 22 minutes, and you have to figure a minute or two for intros and stuff, so that amounts to 2 minutes per championship. That's not enough time to go into the stories of the teams who got there. I suppose it's not too important though.

2) MLS' greatest goals

Easy show to put together and fun to watch. There's already a "best goals" dvd out so it would literally take them no time at all to put this one together. Just get some cool music.

3) MLS' top players

Showcases the top players currently playing in the league. Obviously you want to show the younger, in their prime guys. So no Ante Razov or Jason Kreis. You also need a good mix of races, so along with Landon Donovan and Taylor Twellman, you could have Freddy Adu and Eddie Johnson, and Carlos Ruiz and Christian Gomez.

Alternatively, you could do a show only on the "young studs." Or maybe one with just the foreign players, although I'm not sure that would be a good idea for this series. A better idea might be to do one about the history of foreign players in the league. There's a lot of things you could do with this category.

4) Inside the supporters' sections

This could be done documentary style, following the fans of a few different teams as they prepare for an MLS match. Of course they have to be from a team with a great atmosphere (CHI, CHV, DC, LA, maybe HOU and RSL). Show them arriving at the stadium, tailgating, and then go inside the supporters' section during the match. Follow up by showing some highlights from the games and interview them in the parking lot afterwards.

5) Soccer specific stadiums

Your own stadiums = major league. Take that, lacrosse. There's no better advertisement for the league than this.

Other possibilities

Those seem like the most obvious ones. Greatest games, greatest preformances, basically any "best of" show would work well. Another way to go would be to do human interest stories. Like for example, Clint Dempsey's rap career, or Michael Parkhurst being at the first Revs game and then playing for them. A "How MLS has affected the national team" show seems like a good idea, although I don't know if that's a whole 3o minutes or more by itself. Oh, and MLS stars who made an impact in Europe. That one might not be a good idea given what you're trying to do. But I would do it, because if you're going after the "casual World Cup" fan, you want to convince people that the league is quality stuff.

Comments on "MLS TV show?"


Anonymous Adam said ... (11:54 AM, June 15, 2006) : 

I don't understand why they haven't been marketing the MLS at all during the World Cup. I at least expected to see a commercial or two. I mean, this *is* the target audience. Maybe near the end we'll see stuff like 'and if you want to watch soccer after the Cup is over...'


Anonymous jamesey said ... (5:30 PM, June 15, 2006) : 

I would like a show similar to the FIFA sponsored show, Futbol Mundial. It's been around for about 10 years, and I'm sure you've caught it at least once. The show has great interviews and intriguing stories about all aspects of the game. They also have some news.


Anonymous Anonymous said ... (11:00 PM, June 15, 2006) : 

hey this is cleansheet from TOB. Anyways, Adam. I think I saw a few Embrace the Colors Commercials.

What channel are they gonna do these? I'd like it to be on ABC.


Blogger scaryice said ... (10:22 PM, June 17, 2006) : 

ABC would be incredibly unlikely. Probably espn2.

That's just a guess though.


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